From inspiration to immediacy - the digital referral system for print

For brands and suppliers, Ownable is a performance marketing platform that gives you a new way to understand and control a customer’s entry point into your sales funnel from a previously unattributable channel – printed magazines.

Compare Ownable account options

For the first time you get data and actionable insight into customer behaviour directly from print. But don’t just take our word for it – request an account for free and see for yourself.

Using our app, we pass you new customers straight from the printed page – whether they’re buying on impulse or are in research mode for a more considered purchase.

As a brand or supplier that’s featured in a particular magazine, you will automatically be included in the app for free – benefitting from our ‘Access’ package. There are two further ways to engage with the platform, depending on the level of data, insight and measurable sales you would like.

Access

Discover how readers are interacting with your products in print – for the first time ever
  • Receive traffic to your website via the Ownable app
  • See when and how readers are interacting with your products
Free

Insight

Understand the impact of your brand in printed magazines – and get data about how readers are engaging with it
  • Receive traffic to your website via the Ownable app
  • Review comprehensive data to understand when and how readers are engaging with your products – and from which magazines and features
  • Export data from your account for further analysis
£250 per month

Control

Leverage printed magazines to drive direct sales, brand engagement and insight into reader behaviour – and only pay for results
  • Receive fast-track orders and payments at the point of inspiration – as well as traffic referrals – via the Ownable app
  • Open up beyond-the-page opportunities to engage readers
  • Review comprehensive data to understand when and how readers are engaging with and buying your products – and from which magazines and features
  • View comprehensive customer data
  • Export data from your account for further analysis
Fixed % of sales value

For marketing

Gain unprecedented analytics and insight into customer behaviour. Understand how and where readers of printed magazines are engaging with your brand – and drive them to either your website or your point of sale.

For sales

Ownable refers new customers to you – along with their order and payment – to open up a new, attributable revenue stream from an otherwise inaccessible channel.

For advertising

Ownable is a first-of-its-kind concept in print advertising, helping you to understand the impact of your brand in magazines. It also provides new opportunities for reader engagement beyond the printed page, increasing traffic to your preferred channels and actionable insight into reader behaviour – while eliminating unwanted intermediation.

Download the app

How it works for brands

Readers see something they like in a printed magazine and select the page in the app to view the details

They can choose to Order via website with an in-app link that sends them directly to you

Or select Buy now for a fast-track purchase in the app – if you’ve upgraded to ‘Control’

You get the traffic or sale as well as the data - depending on the level of engagement you have selected

Got a question? Get in touch