For brands and suppliers, Ownable gives you a new way to manage and control a customer’s entry point into your sales funnel from a previously unattributable channel – printed magazines.
It works in much the same way that the affiliate link model does for digital – but for print.
For participating brands, a link in the Ownable app takes readers from the printed page to your website checkout where they can complete their transaction. But for an even more seamless experience, Ownable offers a fast track option for readers to capture that impulse moment – enabling them, with a single click in the app, to place the order directly on your site.
Ownable partners with publishers who promote the platform throughout their magazines, so readers understand they can use the app to act on their inspiration. We’re currently working with Livingetc, Ideal Home, Country Homes and Interiors, Homes & Gardens, Style at Home and WM Magazine.
Thousands of brands have already made their products Ownable – you can join them by opting in here
How it works
1. Readers see something they like in a printed magazine
2. They select the page in the app to view the details
3. Browsing readers can ‘Visit product website’ (via a link, to the product on your site)
4. Buying readers can ‘Order now’ through the app to fast track an order to your site